Privacy Policy

Priority Fashion Boutique

Effective Date: 2 June 2026

1. Introduction

We are committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our online store, you consent to the practices described in this Privacy Policy. If you do not agree, please refrain from using our services.

2. About Us

This Privacy Policy applies to Priority Fashion Boutique, our online store based in Kyabram, Victoria. We sell fashion and clothing to customers locally and nationally. For privacy-related enquiries, please contact us using the details provided in Section 11.

3. Personal Information We Collect

3.1 Information You Provide

We may collect the following personal information when you place an order, create an account, or contact us:

• •Full name and contact details (email address, phone number, postal address)
• •Billing and delivery addresses
• •Payment information (processed securely via third-party payment gateways; we do not store card details)
• •Order history and preferences
• •Communications you send us, including enquiries and feedback
• •IP address and browser type
• •Pages visited, time spent, and referring URLs
• •Device and operating system information
• •Cookie and tracking data (see Section 8)
• •Process and fulfil your orders, including delivery and returns
• •Communicate with you about your orders, enquiries, or complaints
• •Send marketing communications (only with your consent)
• •Improve our website, products, and services
• •Comply with legal and regulatory obligations
• •Detect and prevent fraud or other unlawful activity
• •Delivery and logistics providers to fulfil your orders
• •Payment processors to handle transactions securely
• •IT and website service providers who assist in operating our store
• •Marketing platforms (where you have consented to receive communications)
• •Government authorities or regulators where required by law
• •Secure Sockets Layer (SSL) encryption on our website
• •Restricted access to personal information on a need-to-know basis
• •Use of reputable, PCI-compliant payment gateways
• •Regular review of our data security practices
• •Essential cookies – required for the website to function correctly
• •Analytics cookies – help us understand how visitors interact with our site
• •Marketing cookies – used to deliver relevant advertising (only where consent is given)
• •Access the personal information we hold about you
• •Request corrections to inaccurate, incomplete, or out-of-date information
• •Withdraw consent for marketing communications at any time
• •Lodge a complaint about our handling of your personal information
• •Website: www.oaic.gov.au
• •Phone: 1300 363 992
• •Post: GPO Box 5218, Sydney NSW 2001

3.2 Information Collected Automatically

When you visit our website, we may automatically collect:

4. How We Use Your Personal Information

We use your personal information to:

We will not use your personal information for any purpose that is incompatible with the reason it was collected, without first obtaining your consent.

5. Disclosure of Personal Information

We may share your personal information with third parties only where necessary, including:

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

Where we share information with overseas recipients (for example, cloud service providers), we take reasonable steps to ensure those parties protect your information in a manner consistent with Australian privacy law.

6. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our security measures include:

While we strive to protect your personal information, no method of transmission over the internet is completely secure. We cannot guarantee absolute security.

7. Retention of Personal Information

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When no longer needed, personal information is securely deleted or de-identified.

Order records may be retained for up to 7 years for taxation and legal compliance purposes.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse website traffic, and support marketing activities. Types of cookies we use include:

You may disable cookies through your browser settings; however, doing so may affect the functionality of our website.

9. Your Privacy Rights

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

To exercise any of these rights, please contact us using the details in Section 11. We will respond to your request within a reasonable timeframe (generally within 30 days).

10. Complaints

If you believe we have breached the Australian Privacy Principles or otherwise mishandled your personal information, please contact us in the first instance so we can attempt to resolve your concern.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

11. Contact Us

For any privacy-related queries, access requests, or complaints, please contact our Privacy Officer:

Priority Fashion Boutique

Kyabram, Victoria 3620

Email: admin@priorityfashion.com.au

Phone: (03) 4828 6060

Business Hours: Monday – Friday, 9:00am – 5:00pm AEST

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated policy will be posted on our website with a revised effective date. We encourage you to review this policy periodically.

Continued use of our website or services after any update constitutes your acceptance of the revised policy.